From Symbols to Stories

Centuries ago, many customers couldn’t read. Pubs used painted signs—lions, boots, crowns—so people could recognize them instantly. Names had to be clear, visual, and memorable. That’s the same challenge brands face today: cutting through noise with simple, strong signals.

‍

Patterns That Stick

• Animals: Fox & Hounds, White Horse, Flying Fox.
• Royals: The Queen’s Head, King’s Arms.
• Objects: The Boot, The Crown.
• Colors and People: The Green Man, The Blacksmiths Arms.

One in ten English pubs still uses one of the 20 most common names. Familiar patterns build trust. But it’s the twist—like Bunch of Carrots or Jolly Taxpayer—that makes people smile and remember.

‍

The Power of Distinction

Some names are so long they become legends (The Old Thirteenth Cheshire Astley Volunteer Rifleman Corps Inn). Others go nameless, standing out by absence. The lesson? Memorability comes in many forms, but the best names create recognition + curiosity.

‍

From Local to Global

English pub names have traveled far—across Europe and beyond. In Paris, you’ll find The Frog and Rosbif. Exporting culture through names shows how identity scales when it’s rooted in story.

‍

What Brands Can Learn

• Be visual. A name that paints a picture is easier to remember.
• Balance familiarity with surprise. Common patterns build trust, but originality creates buzz.
• Make it portable. Strong names cross borders and languages.
• Anchor in story. Each pub name is a time capsule. Your brand name should be too.

‍

Closing Thought

For centuries, pub owners have understood something founders often forget: your name isn’t decoration, it’s your signpost. It guides people in, sparks conversation, and builds loyalty.

At Namudio, we believe the best names do exactly that—they’re simple, resonant, and built to last. Just like the pubs that inspired them.